The Benefits of Posting on a Regular Schedule
I was talking to a successful blogging friend of mine at Gnomedex today about his thoughts on whether or not posting frequency and timing was important. Basically, I’ve been wondering if I’m only going to post 7 stories in a week, is it better to post them all at one, metered out 1 per day, or does it matter?
His thinking is that posting on a regular schedule “trains” Google’s crawlers to expect your posts and look for them more frequently. If you go a week or more between posts for example, the Google crawlers won’t bother checking back with you daily.
Of course this is all conjecture, but the theory is sound. Google’s got a lot of crawling to do, and they can’t crawl everything every day, so it make sense that they are going to have some sort of heuristic based on update frequency.
My friend’s blog shows up within 24 hours, and he’s been posting at the same time of day for the last couple of years, so this would seem to support his theory.
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