The Importance of Backlinks
Having a good backlinks (a.k.a inbound links) is a very important part of getting your website noticed by not only the search engines, but the public at large. There’s an excellent article over at webconfs.com that covers this quite well:
Backlinks are links that are directed towards your website. Also knows as Inbound links (IBL’s). The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.
The article also provides a warning about the popular practice of recipricol linking:
There is much discussion in these last few months about reciprocal linking. In the last Google update, reciprocal links were one of the targets of the search engine’s latest filter. Many webmasters had agreed upon reciprocal link exchanges, in order to boost their site’s rankings with the sheer number of inbound links. In a link exchange, one webmaster places a link on his website that points to another webmasters website, and vice versa. Many of these links were simply not relevant, and were just discounted. So while the irrelevant inbound link was ignored, the outbound links still got counted, diluting the relevancy score of many websites. This caused a great many websites to drop off the Google map.
Other goodies include pointers to some backlink tracking and analysis tools, discussion of the important of link text, and more. See also the article on building backlinks.
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